88GC is an investment platform built to acquire, integrate, and scale category-defining operating companies by leveraging AI to drive efficiency, automation, and durable growth. The platform follows a disciplined search-fund model, pairing focused capital deployment with hands-on operational expertise.
88GC invests in proven, cash-flowing businesses where fragmentation, manual processes, and technology gaps create clear opportunities for AI-enabled automation and performance improvement.
The first platform under development is Growbots, an AI-powered customer acquisition engine designed to automate outbound and growth workflows for small and midsize businesses.
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88GCStrategic Presentation2026
The Shift
Humans leveraging AI
For the last decade, digital marketing has been at the forefront of revenue growth. In the next decade, fewer human interactions, more digital touchpoints. However in the short term, humans in the loop will be more important than ever.
Machines will:
Analyze and Report
Fulfill Repetitive Tasks
Automate content creation
Humans will:
Sell & Manage Relationships
Manage Content
Drive Strategy
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88GCStrategic Presentation2026
Fragmentation
Why Fragmentation is not working
AI tools alone don't drive outcomes
They increase activity but don't provide the operators, execution, or adaptability needed to turn attention into results.
Agencies alone don't create predictability
They're service heavy, execution varies, and without automation they introduce cost and delay.
Together
Humans in the loop with automation creates streamlined, predictable results.
Fragmentation drives cost up, outcomes down, and leaves companies guessing.
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88GCStrategic Presentation2026
Vision
Our Vision
An integrated marketing system powered by AI, driven by expert operators.
↓
Reduce manual labor over time
↗
Use domain expertise to grow topline
⇡
Unlock compounding synergies
⚙
Increase margins via automation
A company that can acquire customers more efficiently, automate large portions of labor, and expand margins while still delivering expert-level service.
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88GCStrategic Presentation2026
Timing
Why Now
1
AI is reshaping customer acquisition
Reducing labor whether we act or not.
2
Expert operators are the leverage point
For conversion as channels fragment.
3
Companies want predictable acquisition
Through smarter, unified touchpoints.
This Platform positions us to deliver high-quality outcomes at lower cost and higher margin.
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88GCStrategic Presentation2026
Platform
The Outcome
Our unified platform creates a single system for acquiring and expanding customers.
↘
Lower CAC across channels
$
Higher LTV
⚙
Margin expansion from automation
↹
Cross-sell & upsell
≡
Software leverage on operators
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88GCStrategic Presentation2026
Synergy
Business Model
Three revenue lines — shared clients means 10–20% lift in gross margins.
AI SaaS + Automation
Conversational intelligence models
Predictive routing of outreach
Scales with minimal human involvement
Reduces cost & increases efficiency
Marketing Retainers + Performance
Deep vertical understanding
SEO, PPC, intake optimization
High-retention, high-LTV accounts
Domain expertise in unified platform
All-in-One Solution
Single sales & account management
Drive results with changing tools
Campaign-based upsell opportunities
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88GCStrategic Presentation2026
Synergy
Integration Roadmap
1
Phase I
Launch → 12 mo.
Connect outbound data & signals
Centralized identity graph
Align leadership
Standardize reporting
Early cross-sell motions
2
Phase II
12 → 24 mo.
Automate repetitive tasks
Automate internal workflows
Identify cross-sell opportunities
AI automation for outbound
Direct mail → CRM triggers
3
Phase III
24 → 36 mo.
Full attribution across channels
Unified reporting & insights
Automated recommendations
Single brand structure
Integrated acquisition packages
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88GCStrategic Presentation2026
Synergy
Synergy Overview
↗
Margin Expansion
AI automation reduces FTE needs
Workflows replace manual tasks
Blended EBITDA margin increases
⊞
Operational Synergies
Centralized finance, HR, eng
Shared sales & onboarding
Lower SG&A as % of revenue
⟁
Technology Synergies
AI models automate workloads
Direct mail automation
AI reduces human dependency
⊕
Topline Synergies
Cross-sell existing customers
Add direct mail to digital clients
More efficient outbound
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88GCStrategic Presentation2026
Platform Assets
Why GrowBots
GrowBots is the AI foundation: human expertise amplified by automation.
The AI Core Technology
AI-powered outbound sales (already owned)
Conversational intelligence & routing
Tech foundation for mail + digital
Proves Human + AI Model
AI guided by human operators
Concierge-led execution
Validates automation needs expertise
Immediate Platform Synergy
GrowBots leads → nurture via Agency
Agency clients → upgrade to AI outbound
Cross-sell from day one
De-Risks Integration
Already own it ($5M valuation)
Know team / product / performance
Reduces execution risk
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88GCStrategic Presentation2026
Platform Assets
Why Postali
Full-service digital marketing exclusively for law firms — the established revenue and service delivery foundation.
Proven Legal Niche
Exclusively serves law firms 15+ years
65 active clients, 5+ year relationships
PI, criminal defense, family law
Strong Recurring Revenue
$4.0M revenue, $1.3M EBITDA
95% recurring, evergreen contracts
$58K avg revenue per client
Complete Marketing Suite
SEO, web design, branding, content, PPC
Full-service (not single-channel)
81% Dev & SEO, 19% Paid Ads
Platform-Ready Operations
22-person team with SOPs
Founder exiting, clean handoff
Columbus OH, remote-capable
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88GCStrategic Presentation2026
Platform Assets
Why DART
AI-tracked direct mail for insurance and legal — the physical touchpoint that completes the omnichannel platform.
Proven Direct Mail Engine
$12.2M revenue, $1.2M EBITDA
300+ active clients, insurance-focused
AI-tracked mail with integrated call tracking
Exceptional Retention
111% net revenue retention (insurance)
Campaign-driven recurring model
High switching costs — deep data integrations
Physical Channel Advantage
Direct mail cuts through digital noise
Measurable ROI via call tracking + attribution
Non-digital = defensible, less competition
Platform Multiplier
Mail triggers → digital follow-up via GrowBots
Agency clients → add physical mail campaigns
Shared data layer across all touchpoints
Strategic Role
DART adds the physical acquisition channel — when paired with Postali's digital and GrowBots' AI outbound, it completes a true omnichannel engine.
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88GCStrategic Presentation2026
Platform
How The Platform Fits Together
Postali: Service Foundation
$3.8M rev, $0.8M EBITDA | 65 law firms
SEO, web, branding, content, PPC
15+ years, 95% recurring revenue
GrowBots: AI Engine
$5M valuation (owned) | AI outbound
Conversational intelligence + AI model
Immediate cross-sell from day one
DART: Physical Touchpoint
$12.2M rev, $1.2M EBITDA | 300+ clients
AI-tracked direct mail + call tracking
111% net retention (insurance)
Calmi: Opportunistic Add-On
$13.2M rev, $1.6M EBITDA | 200K+ cust.
Proven DTC model for AI automation
Strategic option, not core thesis
The Complete Platform
Postali (strategy & SEO) → GrowBots (AI outbound) → DART (direct mail) = unified lead gen + nurture for insurance & legal.
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88GCStrategic Presentation2026
Financials
Pro-Forma Financials
$30.6M
2025A Revenue
$2.9M
2025A EBITDA
$10.1M
2028E EBITDA
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88GCStrategic Presentation2026
Financials
Revenue by Segment
$ in millions
Agency
$3.8M → $5.6M
Direct Mail
$12.2M → $21.1M
E-Comm
$13.2M → $22.7M
AI
$1.4M → $12.0M
Total
$30.6M → $61.4M
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88GCStrategic Presentation2026
Financials
Gross Profit by Segment
$ in millions · GP margin expanding from 28.8% → 35.0%
Agency
$3.8M → $5.6M
Direct Mail
$2.4M → $4.1M
E-Comm
$1.9M → $3.3M
AI
$0.7M → $8.5M
Total
$8.8M → $21.5M
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88GCStrategic Presentation2026
Financials
EBITDA by Segment
$ in millions · EBITDA margin expanding from 9.6% → 16.4%
Agency
$0.8M → $2.2M
Direct Mail
$1.2M → $2.6M
E-Comm
$1.6M → $2.1M
AI
($0.7M) → $3.1M
Total
$2.9M → $10.1M
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Financials
Margin Trajectory
Gross profit and EBITDA margins expand as AI scales and G&A leverage improves.
28.8%
2025A GP Margin
35.0%
2028E GP Margin
9.6%
2025A EBITDA Margin
16.4%
2028E EBITDA Margin
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88GCStrategic Presentation2026
Financials
Platform Valuation
Enterprise value trajectory based on blended multiples across segments.
2025A
$5.0M
2026E
$28.0M
2027E
$42.5M
2028E
$70.4M
* Future valuations based on 7× EBITDA multiple.
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Financials
Sources & Uses
Uses
Agency Purchase
$2,500,000
Direct Mail Purchase
$4,000,000
E-Comm Purchase
$1,770,000
AI Purchase
$5,000,000
Working Capital
$1,519,994
Expenses / Advisory
$300,000
Total Uses
$15,089,994
Sources
Debt
$12,500,000
88GC Equity
$2,000,000
Cash
$589,994
Total Sources
$15,089,994
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88GCStrategic Presentation2026
Strategy
M&A Logic
Diversified revenue streams
AI reduces variable labor cost
Strong operator teams in each company
Low overlap in customers = immediate opportunity
Multi-channel acquisition is more defensible
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88GCStrategic Presentation2026
Opportunity
Market Size
$600B
Total Addressable Market
The merged entity is positioned to operate across multiple channels with efficiency advantages.
Digital Marketing Services$500B
Direct Mail Advertising$40B
AI Powered Outbound$30B
$500B Digital Marketing
$40B Direct Mail
$30B AI
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88GCStrategic Presentation2026
Thank you
88GC · Platform I: Marketing Agency meets AI · 2026